Technopak Advisors / New Delh Jan 09, 2012, 00:01 IST
The ice-cream and frozen dessert market in India is estimated at approximately $450 million in 2009-10. Growing at approximately 12-15 per cent, it is expected to cross $900 million by 2014-15. The branded market is estimated at approximately $200 million and is growing at 20-25 per cent.
North and west are the highest consumption centres accounting for close to 70 per cent of the market.
Increasing incomes, a burgeoning middle class, buoyant economy and widening of outlook contributes in making ice-cream more affordable and acceptable among Indian masses.
The key trends are:
Increasing presence of international brands driving consumption in metros and mini-metros.
Availability of multiple options to consumers — from ice-creams to traditional kulfis to new forms such as gelatos and flavoured yoghurts.
Growing trend of going out to eat ice-cream.
With increasing health consciousness especially among young urban population, higher focus on fat free, low sugar and pro-biotic variants.
Reducing impact of seasonality on consumption.
Many players ready to increase presence with aggressive expansion plans.
Growing focus on smaller and profitable formats.
With a per capita consumption of only 0.30 litres in a year, ice cream in India has currently not realised its full potential.
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