Management & Marketing

Wednesday, May 23, 2012

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RCom goes all out to show off Google partnership

The country's first Facebook-based augmented reality game has just been launched under a high-decibel marketing campaign called Be Blue Full Story


	Collaboration makes ideas more relevant, powerful: Time Love

	Walking the price tightrope

	Knowledge vs Wisdom

	How to win girlfriends and influence wives

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Management

-	Student's corner
	Roughly around 30 percent of the crowd in MBA batches are wo...
-	Turning the tables
	Remember glocalisation? The ‘Go Global, Think Local&rs...
-	India Inc looks for 'she-power' at senior levels
	A concept B-schools have been selling for more than three ye...
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Marketing

-	RCom goes all out to show off Google partnership
-	Walking the price tightrope
-	How to win girlfriends and influence wives
-	Yakult Danone: Spreading far and wide
-	Telecom spends: Everyone's a loser in the 2G aftermath
-	You call me by a higher name, okay?
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Strategy

-	Make room for elders, you kids
	The opening shot shows a middle-aged woman sitting on a benc...
-	Clicking on a new chapter
	When myriad portals selling everything from personal items l...
-	Learning to be SMART
	It’s been a frantic last few weeks for Ranjeet Dalvi a...
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Kit

-	KIT: Lingerie market in India
-	KIT: Cold storage market in India
-	KIT: Value Added Eggs Market
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The Strategist Quiz

-	Answers to last week's quiz (#253)
-	The Strategist Quiz (#254)
-	The Strategist Quiz (#253)
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the strategist

-	Knowledge vs Wisdom
-	The balance between control and empowerment
-	I don't think the print publications deliver on the net very well: Adi Ignatius
-	Yakult Danone: Spreading far and wide
-	How to win girlfriends and influence wives
-	The Strategist Quiz (#254)
-	KIT: Lingerie market in India
-	The top 10 business bestsellers
More

Columnists

-	The balance between control and empowerment
-	Digital page-turners: Your space, your style
-	Kanika Datta: Standing instructions
-	Your variable pay plan probably does not work...
-	V S MAhesh: First time, every time, on time
-	The 'PCP' of recruitment
-	Ajit Balakrishnan: Utterly butterly Indian ads
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B-Schools

-	B-school faculty salaries also take a hit
-	IIM-A to launch exec prog with B-schools of BRIC nations
-	Staff crunch: B-schools rope in visiting faculty from abroad
-	Student’s corner
-	ISB placements over consulting most preferred sector
-	Slowdown hits campus placements
-	IIM-L Noida campus scores in lateral placements
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Books & Ideas

-	Knowledge vs Wisdom
-	The top 10 business bestsellers
-	Why bad things happen to good ideas
-	The top 10 business bestsellers
-	The top 10 business bestsellers
-	Making lemonade
-	The top 10 business bestsellers
-	The top 10 business bestsellers
-	Learning: Apple's hidden story
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People & Careers

-	Collaboration makes ideas more relevant, powerful: Time Love
-	I don't think the print publications deliver on the net very well: Adi Ignatius
-	Sometimes marketers are so caught up with advertising they tend to ignore channels and pricing: Kevin Lane Keller
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-		Vodafone disconnects India IPO plan for now

-		PFC net up 16% to fund coal mining, gas projects

-		Trai recommendations may lead to steep tariff hike in metros: PwC

-		RCom goes all out to show off Google partnership

-		The government has been an utter failure on all fronts: Nitin Gadkari

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Today's Paper

	Companies & Industry
	Vodafone disconnects India IPO plan for now
	Fairbridge Capital buys 77% stake in Thomas Cook India for Rs 810 cr

	Banking & Finance
	RBI watches as rupee's losing streak continues
	Bill seeks to cap loan interest

	Opinion
	Black into white
	SBI turns around

	Management & Marketing
	RCom goes all out to show off Google partnership
	Collaboration makes ideas more relevant, powerful: Time Love

	Economy & Policy
	Investment pacts can't apply to 2G licence cancellations: DoT
	Panel favours fixing 4G spectrum prices during 2G auction

	Life & Leisure
	The high stakes of desperate men
	Deadlock of draws ends, GMs trade one win each

	Markets & Investing
	FII gains evaporate as dollar turns too hot for rupee
	Small cities' contribution to MF assets rises in tough times

	ICE World
	'Apple still dominates world's top brands'
	Facebook IPO spawns social media angels

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